Nerdy Nuts

Overview.
Nerdy Nuts is a small-batch peanut butter company known for fresh, creative flavors. Coined “the Ben & Jerry’s of peanut butter,” they regularly release new flavors ranging from classic combinations to seasonal creations.

Project.
Nerdy Nuts approached me to develop the visual design and illustration for a family-friendly card game centered around creativity and fun. Players earn points by crafting their own peanut butter concoctions, with characters and occupations inspired by ideas submitted by Nerdy Nuts customers. I brought those ideas together through colorful characters and playful card designs created for players of all ages.

Team.
Illustration + Design – Kelly Nichols
Game Mechanics – Julio E. Nazario
Editing – Dustin Schwartz
Client – Craig Mount

Colorful, playful digital illustration featuring cartoon-style snacks with human-like faces, sunglasses, and accessories. The central text reads "PEANUT BUTTER" with vibrant rainbow colors, set against a multicolored background with a rainbow pattern
Illustration of various cartoon characters on a game board, including a cookie with a nurse hat, a bear with a food tray, a strawberry with glasses, and a coin with a number one, among other playful elements.
Collection of colorful card illustrations for a game, featuring themes like cookie and candy lovers, with vibrant backgrounds and playful characters.
Array of colorful digital cards with cartoon food characters and themes, including candy, chocolate, fruit, and desserts, each labeled with a name and a number of coins or icons.
A colorful game instructions sheet titled 'Peanut Butter Belly Time!' features instructions, rules, and illustrations of playful cartoon characters including a girl with a peanut butter jar head, a dog, and various game pieces. The background is pink
Colorful illustration of a board game called 'Peanut Butter Belly Time!' with cartoon characters of food items like bread, chocolate, strawberries, and cookies with expressive faces. The game box shows three different design drafts labeled A, B, and